You may have seen the power of content. And now, you want to grow your business through content as well. But you do not know what it takes to write such content. If this sounds like you, then you are in the right spot.
In this blog post, we will share three tips to help your content rank higher in search engines. We will get into the practical details of each tip because this way, it will be easier to follow and implement each strategy. So, without any further delay, let us delve into this discussion. Shall we?
What is SEO Writing? – A Brief Introduction
Everybody can create content. But the term ‘SEO writing’ refers to a practice of creating content that focuses on making it easier for people to find any content on search engines (Bing, Google, Yahoo, etc.). How? Let us find out.
The SEO writer optimizes its content for the target keywords and phrases, which eventually assists that content in achieving a higher rank in SERPs. And since the content with a higher SERPs rank becomes easier for people to find, that’s how SEO-driven content achieves its goal. But what is the need for creating SEO-driven content?
Well, SEO-driven content helps drive organic traffic to the website. This means that the visibility of content will increase through search engine optimization. And since content with better visibility has a higher conversion rate, the practice of SEO writing will eventually help your online business increase its revenue.
3 Expert SEO Writing Tips to Rank Better
Now that you have understood the concept and benefits of creating SEO-driven content, it is time to discuss the tips that can help you write such content. So, here are the three essential tips you must focus on if you intend to optimize your content for search engines:
1. Use Keywords Strategically
The game of search engine optimization has indeed modernized and is now mostly user-centric. But keywords still play a crucial role in search engine optimization. Therefore, to satisfy both aspects (search engine and user) of content, you will have to use keywords strategically, which is the first tip of this guide. But what is meant by the strategic placement of keywords? Let us find out.
The term ‘strategic placement of keywords’ means using them naturally and organically. So, instead of stuffing the content with keywords, you must use them where they flow naturally with the rest of the material. But if you still overuse keywords in 2023 while writing content, the algorithms of search engines will penalize your content and website. That’s because they can understand human text using techniques like Natural Language Processing (NLP). And penalization will eventually hurt your content’s ranking.
Thus, whether you are using keywords in the title, Meta description, or content’s body, their placement should flow naturally and organically with the rest of the material. Otherwise, search engine algorithms are advanced enough to detect keyword stuffing.
2. Focus on Content Quality
As we have specified in the previous point, modern SEO focuses on users’ intent. And focusing on users’ intent means writing high-quality content. Therefore, tip number two of this guide specifies that to write SEO-driven content, you need to focus on its quality. But how can you do that?
Well, you must consider the following things if you want to write content with better quality:
· Perform Thorough Research
Research is the most crucial part of writing high-quality content because it assists in finding relevant material for a topic. This means that the more time you spend in the research phase, the better and more quality material you can find for your topic. That is why we recommend starting early and giving the research phase as much time as possible. And if you do this, it will be the first of a few steps toward writing quality content.
· Learn to Use Existing Content Without Plagiarizing It
Using existing material without plagiarism requires a careful approach. Plagiarism involves using someone else’s work without giving proper credit. Understand its concept and consequences. Then read and comprehend the original content to identify key points for inclusion.
When using existing content, it is also essential to paraphrase rather than copy and paste directly. Paraphrasing involves rephrasing the original content in your own words while keeping the actual meaning. You can do this either by yourself manually or can paraphrase online with AI tools to save time and effort. These tools use advanced NLP techniques to analyze the input text and generate alternative versions that use different wordings and sentence structures.
Once you’re done with paraphrasing, properly attribute ideas with citations, including author, title, source, and publication date, to respect the original author. Then add your analysis, insights, and thoughts to showcase understanding and differentiate your work.
Thoroughly review and revise, ensuring accurate and properly formatted citations to maintain coherence. By following these guidelines, you can use existing material ethically, maintain academic integrity, and respect the original author’s work.
· Make the Content Informative
Most people surf the internet to get information and solve their problems. So, another ideal way to add value to your content is to make it as informative as possible.
When you make your content informative, people will appreciate it. And search engines’ algorithms automatically give preference to the content people enjoy.
· Learn to Add the ‘Engaging’ Factor to Your Content
Content with text alone can bore people no matter how informative it is. And search engines do not prefer content with a high audience-boring ratio (high bounce rate). Therefore, you must make your content engaging. And the best way to do that is to add relevant media (images, GIFs, infographics, etc.) to your content.
Thus, focusing on all these elements while writing content can undoubtedly shape high-quality content. And search engines appreciate high-quality content, meaning such content will rank higher in SERPs (Search Engine Results Pages).
3. Use a Clear and Concise Structure
Engaging content means content that users like. And as we have already mentioned, search engines’ algorithms also prefer the content users like. This means that content engagement plays a crucial role in SEO optimization.
But when it comes to content engagement, adding relevant media is not enough. The structure of the content also plays a crucial role in making it user-engaging. Therefore, the third tip of this guide specifies that to boost your content’s ranking, you should keep its structure clear and concise.
To keep your content’s structure clear and concise, you can focus on the following strategies:
- Use easy-to-read language.
- Use short sentences.
- Keep the length of paragraphs short.
- Divide your content into headings and subheadings (H1, H2, H3, H4, and H5).
- Use bullets where possible.
Thus, if you focus on the abovementioned factors while writing content, you can even compellingly explain complex ideas. And by keeping a higher engagement ratio in your content, your content will be more likely to rank higher in SERPs.
According to the latest algorithms of search engines, SEO writing is all about creating content that both search engines and readers will love. But search engine optimization involves a plethora of things. And the scope of this guide is not wide enough to cover all those things. So, this blog post will be helpful to you if you already have a little bit of knowledge about SEO writing, as it only focuses on covering expert tips. But if you want to learn the art of SEO writing from scratch, we recommend exploring any other comprehensive guides.