A Small Business Guide To TikTok Marketing

TikTok Marketing

We all know that social media keeps on changing; no one can predict its future. By now, TikTok has emerged as one of the hottest and most-celebrated apps. It has become a powerful social media platform. The majority of TikTok is generation Z, because of its popularity of short-form videos that attract an enormous user base.

It is one of the excellent marketing tools for business owners and marketers. It doesn’t matter whether you are a large or small scale industry; anyone can start their marketing strategies. And can promote their business on TikTok. Especially if you are a small business or starter, you can use this stage to bring more exposure and reach for your business. For driving traffic and expanding your audience, this will be a perfect one.

TikTok has a massive strength of 20.33 million daily active users and 800 million monthly active users. Now, you can download TikTok apps from 154 countries. On average, videos created 17 billion views every month. Due to this pandemic situation, the TikTok download has been increased. Hence, for small businesses, it’s time to strike this app.

Guide To TikTok Marketing

In this article, you will how to market your small business on TikTok. 

01. Jump On Current Trends Or Happenings

Keep your eyes open and ears to the ground to see what’s happening around on TikTok. Actually, it’s one of the successful keys to market your small business. By paying attention to current trends, you are able to find out viral and popular videos that are streaming on this platform. Once you spot it, start recreating that popular stuff according to your business and needs. While recreating the particular videos, don’t just copy what they did. Find some creative way to use that content to influence your products.

To find those trending videos or content for your audience, you have to use the right hashtags for searching.

Hashtags are the key factor to give visibility for your content, and it’s the best way to figure out the content you want. Also, keep track of your competitor’s profile to check what they are doing to promote or influence their product. From them, you can find better ways or reframe your strategies to promote your product.

02. Being Yourself Is Important-Create Original Content

WIt’sbetter to create your own hilarious or inspirational videos for your TikTok feed. When it comes to the original content. Moreover, it helps to stand out from the crowd. To make your content original, engaging, you can use popular sound effects, memes, images, and other background styles.

Firstly, you need to confirm your business or brand key point or message that you want to convey. Keep in mind; you have only 60 seconds to deliver your point, hence come up with one point that must hit big impacts for your business. 

Avoid posting too much self-promotional content instead of inspiring, entertaining, and providing genuine value to promote your business. Frame your own style, background for your videos. Try to showcase your product’s value and its personality. Also, decide your tone for your TikTok videos. Do you want your videos to be sarcastic, empathetic, or hilarious? Decide your tone.

If you find any trending videos or contests, jump on it and start recreating those videos. Find your niche and create trending videos with creative twists. When you find that you are not getting enough engagement, you can buy TikTok likes for your content to give an initial boost in terms of engagement. This can greatly improve the visibility of your content and your profile in the social media landscape.

No one will narrate the stories better than humans. Though you have only 60 seconds, you can still carve out a clear-cut beginning, middle, and end. Setting the unique framework for your TikTok videos will provide more effective marketing potential.

03. Harness The Power Of User-Generated Content

Small business marketers can provide little shine to their business by getting benefits from user-generated content. Nearly 86% of businesses or companies included user-generated content as a part of their marketing strategies. Just by pouring light on other content, you can attract more people, increase your engagement rate and build trust with your audience.

With the help of this simple, effective trick, you can creatively showcase your product or services. Moreover, it will be more fun and entertaining for your audience. By the way, you can increase your revenue in this process.

You will now understand the importance of user-generated content; hence, try to encourage your audience to share their content or reviews for your product. You can host giveaways, contest to bring more user-generated content.

04. Make Use Of Influencer Marketing 

Do you know? Influencer marketing is one of the powerful methods to market your business. When you partner with an influencer to promote your product or brand, it is found more valuable to your audience. Using the right influencer, you can reach plenty of engaging audiences from different demographics.

TikTok keeps growing its popularity, so many businesses and brands started to mark their footprint on this platform.

To make your influencer marketing successful:

  1. Team up with popular and most famous influencers in your niche.
  2. Make sure they have enough engagement rate, and they must belong to your business or field.
  3. Once you fix them, give them a room space to implement your campaign.

Actually, they know how to promote and impress the audience. This way, you can drag your influencer’s audience to your business.

05. Include Right hashtags 

Adding the right hashtags will help you to increase discoverability and visibility for your videos. Also, when you use more specific or related hashtags for your content, it is easy for your audience to find out your content. You can even create branded hashtags for your content, which helps you increase exposure for your brand. Also, by exploring popular hashtags, you can find out which type of content is most familiar to your audience. Make use of the discovery page to know the trending hashtags. 


TikTok is the most celebrated social media platform, which is not only a favorite app for youngsters but also for marketers too. Moreover, it has been providing plenty of effective ways to market and grow its business. Keep your eyes on challenges and current trends; take part in that to get immediate attention from your audience. I hope this article will find useful for you to enhance your small business on TikTok.

I'm a passionate social media writer and working at Bouxtie. I have strong strategy skills in developing and managing social media campaigns.

March 15, 2021


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