Google takes a decision, they will prevent climate change deniers from making money from ads

Google has cracked down on climate change deniers’ ability to monetize its platform and spread misinformation about it through advertising.

The company said on Thursday that it would no longer allow ads to appear alongside content that contradicts the well-established myth of climate change and its causes, and that Google would ban ads that deny the reality of climate change.

The policy, which will take effect next month, applies to any content on YouTube and the other  Google platforms that refers to climate change as a scam and denies that greenhouse gas emissions or human activity contribute to climate change.

Google said in a statement on Thursday that “we’ve heard from a growing number of our advertising and publishing partners who have made misleading claims about climate change as well as running or promoting ads. Advertisers simply don’t want to see ads next to their content.” Display on-page or video

Large technology companies have faced increasing pressure in recent years to contribute more to the fight against climate change, including taking action against misinformation about their platforms, but as some big platforms have shown in the past, consistently implementing a policy after the announcement is the biggest challenge

Facebook last month announced its own efforts to tackle climate misinformation, including a 10 million grant to verify false climate claims. 

Google launched several products to raise climate awareness earlier this week, including a new setting on Google Maps that shows users the most environmentally friendly route